Wednesday, 21 September 2011

Research into Digipaks

A digipak is a patented style of CD packaging and is a registered trademark of AGI World Ltd, which is an Atlas Holdings company. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipaks were among the first alternatives to jewel cases to be used by major record companies.


Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at music, photo and creative markets.


Digipaks normally only have two fonts which are simple and of a sans serif type to make sure everything is easy to read and not too complicated on the page. Similar images are used on the front and back to establish a theme and keep everything together. A large font is normally used on the front page to show the bands name and make sure that they can be defined in the future. Often for the indie genre, not a lot of colour is used because they want the focus to be on the image. 


Kooks Inside in - Inside Out Album Cover
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This is an example of The Kooks 'Inside In, Inside Out' album cover and back. The design which The Kooks have decided to go for is very simple. They have used a red font to make the album name stand out against the rest of the page which is black and white. They have decided to use an image of the band themselves on the front and back pages which helps you to feel a connection with them. This is a similar idea to what we would like to produce for out band 'Drop Out'. 

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